'Vice' Mag Will Revamp For 21st Anniversary

Vice Media announced that the company will redesign its magazine, corresponding with the pub's 21st anniversary.

In a statement, Vice editor in chief Ellis Jones said the relaunch will include “a big increase in cultural coverage as well as new voices and columnists examining sex, finance, and much more.” The new iteration will contain more involvement from Vice’s digital channels and include additional space for articles about music, science, technology and women's issues.

The overall look and feel of the magazine will also change.

The revamped Vice will debut March 2016, after a hiatus in January and February, “so that we can focus our attention and resources on the redesign,” Jones stated.

Advertising commitments will not be affected, a company spokesman told Ad Age.

Vice magazine has a worldwide circulation of 1.1 million, according to the company.

Jones was appointed Vice's first female editor last year. Since she joined the team, the magazine has bulked up its staff of writers.

Vice Media is reportedly worth over $4 billion. The company began in 1994 as the punk magazine Voice of Montreal.

The company is set to launch its own 24-hour cable channel, Viceland, in February, with movie director Spike Jonze as creative director.

Vice did not return a request for comment.

Next story loading loading..