- AdAge, Tuesday, December 29, 2015 10:46 AM
Amit Ahuja, general manager-data management, Adobe Marketing Cloud talks about the value of strategic data partnerships, as well as the challenges publishers face with the rise of ad blockers and
programmatic advertising. "P
ublishers have to look beyond ad inventory as their primary asset," Ahuja says in the editorial. "Why don't they understand the value of their data and act on
that value?"Read the whole story at AdAge »
