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Digital Media's Language Problem (Or, The Gap Between Brand Goals And Publisher Metrics)

As cross-device usage increases, the Internet of Things accelerates and traditional media spend moves toward digital, digital media's language problem is bound to worsen, contends AdExchanger in a post by Ephraim (Jeff) Bander, president and chief revenue officer at Sticky. "To avoid further entangling ourselves," Bander says, "defining a proper framework behind brands’ goals and objectives and ensuring alignment among an expanding infrastructure of people need to come first."

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