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Programmatic Mobile Campaigns: When And How To Engage

Will Proops, global head of revenue, Axonix, talks about mobile programmatic for NetImperative. Programmatic growth in Asia, engaging with consumers and easy purchasing capabilities are a few topics Proops discusses.

"Ultimately, 2016 is going to continue to be all about mobile," Proops says, "but it’s also going to be geared towards impressive, yet simple consumer experiences – and making sure they aren’t irritated in any way on their journey to make a purchase."

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