Around the Net
IoT Marketing Moves To Fashion Brands
- Korea Bizwire, Thursday, December 31, 2015 9:05 AM
The most noticeable trend in the fashion apparel industry was the increase in consumers who value the experience accrued as an important part of fashion, of Internet of Things (IoT), and of character items pertaining to their historical nostalgia. According to the ‘2015 Fashion Issues and 2016 Fashion Trend Prospect’ reported by the Samsun Fashion Research Center, the most noticeable trend in fashion was the idealistic change in consumption patterns. Consumers have started to think that experience should be an important part in their choice to purchase. Instead of concentrating on popular brands at the moment, people are starting to want to consume life experiences such as travel, exercise, and cooking.
