• by Steve McClellan  @mp_mcclellan, December 30, 2015

WPP’s brand activation agency Geometry Global has acquired Mexican CRM agency Cacto Arte e Ideas S.A., which is based in Mexico City. 

Cacto's unaudited gross revenues for 2015 will be close to $30 million Mexican pesos (about $1.7 million at today’s exchange rate) with gross assets of nearly MXP $27 million ($1.6 million).

Cacto specializes in creating CRM programs for international companies in the automotive and pharmaceutical categories. Founded in 2007, Cacto employs 40 people.

“The acquisition continues WPP’s strategy of investing in important markets and sectors such as Mexico and Latin America and digital,” the holding company stated.  WPP companies generate annual  revenues of about $200 million and employ over 2,000 people in Mexico.