- Adweek, Thursday, December 31, 2015 6:37 AM
Marketers struggling to quantify the impact of mobile ads now have new technology to help. "Medialets is plugging its ad-targeting technology into Millward Brown Digital's... brand-lift studies,"
writes Lauren Johnson in Adweek
. "After serving a mobile ad, advertisers can run a study to find out if people remember it." So far, "five marketers—including automotive,
consumer-packaged goods, beverage and financial brands—have tested the new data tools."
Read the whole story at Adweek »