Bing began powering AOL’s mobile, tablet and Web search Jan. 1, 2016 -- the final step cementing a long-term partnership announced in June 2015.
The deal provides paid-search ads and organic search results to AOL’s properties worldwide. All major Bing Ads ad products are enabled for AOL search traffic worldwide to provide marketers with additional ways to reach consumers.
The 10-year deal for AOL to use Microsoft Bing ads and search listings gives Bing a boost. One in five searches now occur on Bing.com. Bing now powers close to one third of searches in the United States -- which includes those on Yahoo and AOL, according to the comScore qSearch Explicit Core Search November 2015 report.
While Bing continues to gain market share on desktop machines, Google remains dominant in mobile search, with more than 90% market share, according to StatCounter.
Right click in Microsoft Word using Windows 10 and there’s an option to search with Bing. One click takes the user directly to a Bing search engine. The operating system also offers access to Cortana, Microsoft’s virtual assistant, with a click or “okay Cortana,” after enabling the microphone on the PC.
“Partnering with Bing allows us to provide great search results and capabilities, across all screens, to our global audiences, as well as providing our brands valuable business insights and intelligence,” says Tim Lemmon, Head of AOL’s Search Business, in a prepared statement. “We’re looking forward to working together with the Bing team and bringing our audience to the Bing Network.”