Around the Net
Clipper Teas Launches U.K. Outdoor Ad Push
- FoodBev Media, Tuesday, January 5, 2016 8 AM
A new outdoor and transit campaign in and around London from Fairtrade tea brand Clipper Teas will aim to attract new “considerers” to the green tea category, as well as existing green tea drinkers to the brand. The Wessanen-owned brand’s New Year Revolutions campaign will seek to encourage consumers to “turn over a new leaf” in 2016, and attract further custom for its range of green teas. It will also include an online video, shot using hidden videos inside Clipper’s so-called truthful green tea shop.
