AdExchanger reports that video buyers see a future where they can bundle new-wave TV ad inventory – including VOD and connected TV – with linear television buys but the "CTV"
impression pool is still too shallow for many agencies and brands to bother. David Campanelli, SVP and director of national broadcast at Horizon Media, says: “We’re not going to scrape for
impressions on some new 5 million-subscriber video startup,". He offered a caveat: "But as Nielsen starts to measure over-the-top (OTT), our linear buy will partially be VOD, digital and connected
TV.”
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