Around the Net
How To Adjust SEO, Social, Content To Demand Curves
- Moz, Friday, January 8, 2016 3:51 PM
Rand Fishkin details four steps to using keyword research to support and improve existing strategies. He shows marketers how to tailor tactics to niche's keyword demand distribution curves, rather than “targeting marketing blasts” to either in-demand or long-tail strategies. Fishkin says that by using a “niche demand distribution curve” it will improve SEO, social and content strategies.
