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BA Takes Over 'Time Out' Magazine For One Issue

  • Campaign, Wednesday, January 6, 2016 6:57 AM

The campaign has been created by the Time Out Creative Solutions team and includes the lead story on the best things to do in London, the UK and the rest of the world in 2016. Time Out London said this is the first time that a UK publication has featured one brand across all of its advertising space. The deal was struck by Carat, and Bartle Bogle Hegarty helped with creative output.  The campaign includes British Airways ads appearing on Time Out London’s Web site on Sundays in January.

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