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SunTrust Doing First-Ever Super Bowl Ad

Atlanta-based SunTrust Banks is going to air its first Super Bowl ad ever on Feb. 7. The company said it’s using its three-year-old system-wide purpose-driven strategy “Lighting the Way to Financial Well Being” to help Americans talk more openly about money and take steps toward what it terms “financial confidence.”

Read the whole story at Atlanta Journal-Constitution »

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