How can a telematics/infotainment system be unique enough to be an auto sub-brand? It doesn’t have to be brand new, but can tweak existing technology. One example: Roam, a system currently being developed by Volvo. Drivers of a Volvo connected car with the feature would be able to order groceries and other goods through their system. They could then opt to have the goods delivered to the car. Car owners would be able to track when the car is opened and subsequently locked again after the delivery.