Around the Net
Driverless Cars Next Marketing Channel
- Adweek, Thursday, January 7, 2016 8 AM
There could well be millions of driverless cars on the road by 2020. That means millions of drivers, a captive audience, whose eyes will be free to roam from windscreen to video screen, augmenting audio content. It gives advertisers a fresh opportunity, and automakers the double task of touting self-driving tech, and infotainment platforms. PricewaterhouseCoopers projects that spending in the autonomous-car industry will balloon to $43.2 billion globally by 2021.
