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Inside Forbes: From 'Original Sin' To Ad Blockers -- And What The Future Holds

  • Forbes, Thursday, January 7, 2016 9:58 AM
Lewis DVorkin, writing in Forbes, explores the ad blocking game, saying that "Publishers and ad blocking companies (Germany’s Eyeo is one of the biggest with AdBlock Plus) are engaged in a cat-and-mouse game. Ad blockers work by blocking a list of known urls/domains associated with companies that serve ads (industry leader DoubleClick.net, a Google subsidiary, is among them) to sites like Forbes.com. Some ad blockers will approve, or white list, a publisher’s ads if they’re deemed acceptable — but only for a fee. To some, this screams extortion."

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