Warner Brothers is diving deeper into programmatic video and is using Tremor Video’s supply-side platform to create brand controls around specific properties and to help monetize more mobile
video inventory. The move to work with an SSP, underscores Warner Brothers CEO Kevin Tsujihara’s prediction during parent Time Warner’s Q1 earnings call that, in digital, programmatic
“could lead to millions of dollars of savings through efficiencies on the digital marketing side,” according to the
AdExchanger report. Warner already has a lot of online video
content across its portfolio, including movie review site Rotten Tomatoes, celeb gossip show and publication TMZ and Ellen. Warner eyes even more opportunities for video monetization.
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