• by Amy Corr  @MediaPostOTL, January 8, 2016

Available only on YouTube and Vimeo, Valio, a Finnish dairy company, launched a tribute ad to Ian "Lemmy" Klimster, lead singer for Motorhead. Lemmy shot a milk commercial for the company just one month before his death. Rather than air the ad, hasan&partners flipped the script and used an outtake from Lemmy's shoot to recreate the ad as a tribute. The 40-second video is a remake of an iconic 20-year-old commercial that featured a rough-looking character who exits a seedy bar and states "I have never drunk milk, and never will." Without spoiling anything, let's just say that Lemmy's version is a bit more colorful. The ad was filmed in Maunula, Finland, close to Hartwall Arena, where Motorhead performed shortly after the shoot.