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FA Seeks To Widen Its Appeal

Now the FA Cup 3rd round has kicked off, the FA's marketing manager Lucy Roberts-Hartley says it is now focused on channels such as Instagram and aiming to add more excitement to its messaging in order to stay relevant. Last May, the FA announced that Emirates would take over from Budweiser as the primary sponsor of the competition in a GBP30m, three-year deal, the move represented the first time the FA Cup had renamed the competition to include a brand in its 144-year history.

Read the whole story at Marketing Week »

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