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Publicis Set To Win Morrison's Creative Account

  • Campaign, Monday, January 11, 2016 6:57 AM

According to sources, Publicis is still waiting for the win to be confirmed by the client but JWT, the other finalist in the pitch, is no longer in the running. CHI & Partners and WCRS were knocked out in a previous round of the pitch, which was run by Morrisons directly. Grey London was also involved at the beginning of the process but pulled out. Mullen Lowe London was the incumbent on the account and had worked with the supermarket for nine years, but it did not re-pitch for the business. 

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