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Heineken Launches Global Campaign Telling Men To Drink Less

  • Campaign, Monday, January 11, 2016 6:57 AM

The ad, called "moderate drinkers wanted", was created by Publicis Italy and will air across 30 markets worldwide from 13 January. The spot shows frustrated women striding through the city and singing I Need A Hero as drunken men slump and slumber in nightclubs and bars. At the end of the ad, a man charms the woman serving him drinks in a bar when he turns down a second bottle of Heineken and leaves with his faculties intact.

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