Around the Net
Taco Bell Super Bowl Ad To Tout 'Biggest Food Creation Yet'
- Nation's Restaurant News, Monday, January 11, 2016 8 AM
Taco Bell is planning a Super Bowl ad to launch its “biggest food creation yet.” To build suspense, it is running a “purposefully redacted” press release on its new Ta.co website. The release reveals only that the product is described by Chris Brandt, Taco Bell’s chief concept and brand officer, as “delicious” and “the next craveable food creation.” The 30-second spot is the first Super Bowl ad for Taco Bell since 2013, and it was created by Deutsch LA.
