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Bayern Munich Teams Up With Yahoo Sport To Spread Brand Awareness

  • The Drum, Tuesday, January 12, 2016 6:59 AM
Bayern Munich has announced a new partnership with Yahoo Sports in an agreement that will see the media giant promote the German club's content in key markets such as Asia, US, Latin America and central Europe. Yahoo Sports will deliver strategic programming, creation and promotion of FC Bayern content globally, helping the club compete with its European rivals such as Manchester United, Real Madrid and Barcelona in promoting its brand in new markets.

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