Around the Net

Is Disney Planning A Children's Wearable?

  • Marketing, Tuesday, January 12, 2016 6:57 AM
The media giant launched #HealthilyEverAfter yesterday, a push to reach two-thirds of mothers in Britain through TV and blogs to show its commitment to fight child obesity. In March 2015 it challenged software developers to use its IP to build a tool promoting healthy living. Matt Carroll, director of Disney Interactive, told "Marketing" at the time: "We would be excited if there was something with wearable tech, so using a physical device with a digital output."

Read the whole story at Marketing »

Next story loading loading..