It's a year to the day since Sport England released the This Girl Can creative and new research has found that millions of women and girls have been inspired by the campaign, created with agency FCB
Inferno. Stats released today show that 2.8 million 14- to-40-year-old women who recognise the campaign say they have done some or more activity as a result, while 1.6 million say they have started
exercising. Yet despite the impressive results, Joseph believes this is just the beginning.
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