Having just inked a deal to serve as a mobile and online payment platform for Walmart, MasterCard is looking to devices to widen its range in the digital payment space and has even launched a
new grocery initiative. First, MasterCard is partnering with consumer electronics and financial software company Coin to bring MasterCard payments to a variety of fitness bands,
smart watches and other wearable devices. This collaboration builds upon MasterCard’s October 2015 introduction of the Commerce for Every Device program to enable any consumer gadget, accessory
or wearable to become a payment device. Atlas Wearables, which designs advanced fitness trackers, Moov, a wrist-based personal fitness device and smartwatch manufacturer Omate are
the first set of companies working with MasterCard and Coin to implement payment technology in their products.Read the whole story at Chain Store Age »
