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Coach Launches Campaign For New 1941 Line
- Advertising Age, Wednesday, January 13, 2016 8 AM
Coach, which started as a handbag maker, is touting itself as a full lifestyle label. A new ad campaign highlights the lifestyle line Coach 1941, which includes handbags, apparel and footwear. The push includes a 30-second spot which will begin airing in stores on Monday, ahead of the collection's February sales debut. Print ads will roll out in February and March fashion magazines and be supported by global billboards and social media.
