Around the Net
Tips To Create Successful Luxury Campaigns
- Distilled, Wednesday, January 13, 2016 3:04 PM
Luxury isn’t about the price tag, or the functionality or purpose of a product. It’s about the status, the symbol and the association, writes Rose Horsfall. She outlines unique and complex issues faced by luxury fashion brands online, and discusses tactics such as tips to personalize content, increase conversions rates, and connect a variety of media to create consistent messages.
