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Lego Changes Bulk Order Policy After Ai Weiwei Publicity

  • BBC, Thursday, January 14, 2016 8 AM

Hugely successful Chinese artist Ai Weiwei couldn’t, to put it coarsely, get arrested by Lego. Known for political art, he had last asked the company for a bulk order last fall, and they turned him down cold. Ai accused Lego of censorship. The company responded that its policy was to reject requests if it believed the bricks would be used to make a political statement. He tied Lego's financial interests in China with its decision to refuse his order. Lego now says it is reversing its policy on bulk purchases and will no longer ask customers what they want to use the bricks for. Wei to go.

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