• by Tanya Gazdik , January 15, 2016

Deloitte is entering into a multi-year strategic partnership with the United States Golf (USGA).

The agreement aims to accelerate the USGA’s impact on the game and foster greater collaboration and innovation around services that benefit golfers and facilities. In addition to its professional services work with the USGA, Deloitte will support USGA initiatives and championships, including programs that celebrate volunteerism, and promote inclusion and innovation in and beyond the golf community.

The USGA and Deloitte first teamed up in 2014 to assess existing programs and explore ways to build and deepen engagement within the golf community in order to better meet the evolving expectations of the modern golfer, state and regional golf associations (SRGAs), and clubs/facilities.

Through extensive research and analysis, Deloitte assisted the USGA in creating a strategy to enable the USGA and SRGAs to modernize, streamline and ultimately increase the value of these services to the game. This vision, which the USGA intends to realize over the coming years, should build stronger relationships with all those who administer and play an integral role in influencing the health of the game.

For the last two years Deloitte and the USGA have worked together aiming to reimagine how we the companies better serve certain parts of the game, said Mike Davis, USGA executive director.

Deloitte and USGA’s aim to make the game more inclusive and responsive to how people think, act, engage, recreate and live today, said Cathy Engelbert, chief executive officer of Deloitte LLP.

"Golf instills incredible values, including collaboration, competitiveness and integrity," Engelbert said. "We are proud to support this tremendous game and to lend our business insight and innovation concepts to help the organization and the game of golf continue thriving in the future.”

In addition to its professional services work with the USGA, Deloitte will support USGA initiatives and championships, including programs that celebrate volunteerism, and promote inclusion and innovation in and beyond the golf community.