• by Amy Corr  @MediaPostOTL, January 14, 2016

DigitasLBi hired Steve Swanson as senior vice president, managing director, Atlanta. He will serve as the operational and client relationship lead for the region, and oversee new business. Swanson will be based in Atlanta and report to Joanne Zaiac, president, New York and Atlanta. He joins DigitasLBi from Definition 6, where he was managing director. Before that, he ran accounts, marketing, and sales at Moxie, part of the Publicis Groupe network. Prior to Moxie, Swanson was a partner at Engauge, which was sold to Publicis in 2013. He has worked in the digital space on numerous clients, including Verizon, Georgia Pacific, Nestle, AMC, Brown-Forman and Coca-Cola. "Steve is a visionary leader and a champion of the work," says Zaiac. "His strategic approach and innovative thinking will help us transform our clients' business. We're delighted to have him lead our talented Atlanta team."