More details on the big Publicis Groupe restructuring, announced last month, were released today.
All global creative networks - Publicis Worldwide, Leo Burnett, Saatchi & Saatchi, and BBH - as well as production shop Prodigious and communications agency MSLGROUP are now united under the leadership of CEO Arthur Sadoun. Sadoun has formed a Creative Board that will be led by Mark Tutssel, Chief Creative Officer, Leo Burnett.
Under the reorganization, brands will still execute individually, but clients will have full access to the entire range of the hub’s participants. To that end, every shop can now tap the expertise of Publicis' 7,000 digital executives and will be able to utilize every agency's social, mobile, CRM, and e-commerce platforms. All agencies also have the ability to develop multi-channel content through the use of the Prodigious' production platform.
At the same time, Publicis is consolidating its specialized agencies Arc, Saatchi X, Vivid, and The Creative Counsel under the Arc brand to bring together its shopper marketing capabilities.
Another unit under the hub is the start-up incubator The Drugstore that will allow Publicis Communications clients access to "creative innovation and guidance." This start-up is currently available in London, Johannesburg, Sydney and Zurich, and will continue to roll out in all of Publicis Communications' key markets by the end of the year.
Meanwhile, the management of Publicis Communications will be led by a group of network leaders known as the Global ComEx. Four key positions created at ComEx level include Sophie Martin-Chantepie as Chief Talent Officer, Charlotte Duthoo, Chief Transformation Officer, Patrick Dumouchel as global CFO and Bill Cochrane as CFO for North America.
Saatchi & Saatchi is represented by CEO Robert Senior and COO Justin Billingsley and Leo Burnett by CEO Tom Bernardin and North American President Rich Stoddart. Andrew Bruce (NA CEO) and Loris Nold (APAC CEO) represent Publicis Worldwide alongside Neil Munn CEO of BBH, Guillaume Herbette CEO of MSLGROUP and Jean-François Valent , CEO at Prodigious.
Publicis plans on appointing global chief client officers for select groupe units later this year.