Euclid Analytics Raises $20 Million To Improve In-Store Tracking Tech

San-Francisco-based Euclid Analytics, a location data company, raised $20 million in Series C funding.

The round was led by Cox Enterprises, and participation included new investors Groupe Arnault and Gold Sky Capital, along with returning investors Benchmark Capital, NEA and Harrison Metal. The company also named Duncan O’Brien, Cox Enterprises’ SVP and general manager of corporate strategy and investments, to Euclid Analytics' board of directors.

With the new funding, the company will continue to build its location analytics platform, "all leveraging the ubiquity of Wi-Fi, and without the need to install any new hardware," stated Euclid Analytics CEO Brent Franson.      

Euclid works with more than 500 brands in retail, banks, quick service restaurants, airports and shopping malls to help them optimize marketing, operations and staffing in their physical locations. Using smartphones' signals, the Euclid cloud solution can measure how customers flow through a store, how long they stay and how often they return, according to the company's site. The technology  analyzes more than 10 billion daily events and 300 million shopping sessions yearly, Euclid claims.

Since its founding in 2010, the company has raised $44 million.  

Next story loading loading..