TV's Anger Situation: On-Air With Politicians; Off-Air With Consumers

“Anger and energy is what this country needs," said Donald Trump, speaking to CNN on Wednesday.  Just in case you don’t know, this guy Trump is running for president -- and he can get angry on TV.

This makes sense, considering a recent NBC News/Esquire poll -- that there is a lot of anger around, especially at election time.

The survey says Republicans are way more angry than Democrat-leaning viewers -- 57% to 42%. Maybe that’s because Democratic voters have a two-term president from their party in power. Surely if a Republican gets that power, the poll will be reversed.

More importantly, what’s the current overall anger level on network TV?  In the recent past, you could see a lot of it on fictional scripted shows: “Breaking Bad,” “Scandal” and “The Blacklist.” And, of course, there was FX’s “Anger Management,” which lasted from 2012 to 2014. Now we have the nonfictional presidential elections to see some on-air fuming.



But most of the TV-related anger is probably off-screen, with consumers enraged about ever-increasing pay TV monthly prices. Many consumers want to pick and chose broadcast and cable networks; anger has given rise to new digital OTT (over-the-top) TV packages. And that has made TV executives furious.

What about TV marketers?  Not too much rage coming through via their creative in TV commercials. Marketers want people to like stuff they buy.

For sure you can find media agency and marketing executives upset about the likes of bad TV/media data, questionable return on investment, ad-blocking and media plans that go nowhere.

Some new frustration comes from TV network executives like Linda Yaccarino, chairman of advertising sales and client partnerships, for NBCUniversal, when it comes to the inaccuracies at Nielsen, for example.

And if that isn’t enough, now Vulture says there is a lot of “murder” on TV shows of late -- which would seemingly make sense with the anger stuff.

Mind you, presidential candidate Trump believes candidates need more “energy.”  That seems like a better spin on things TV might deliver in the coming months.

1 comment about "TV's Anger Situation: On-Air With Politicians; Off-Air With Consumers".
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  1. Nicholas Schiavone from Nicholas P. Schiavone, LLC, January 16, 2016 at 4:47 p.m.

    Dear Wayne,

    If Trump wants to spin GOP "anger" into GOP "energy," fine.

    But when you spin sh_t, you just make everything sh_tty.

    The issue of anger and its effect is no laughing matter, especially if one has any connection to the mental health, social services and policing professions.  America is awash in the kind of destructive anger being sold during the endless GOP ad for OK VIOLENCE presented Thursday night.

    It was heinous and horrific.

    People can spin all they want ... until a gun pointed is at them in anger or a loved one is murdered in rage.

    If the TV Industry or the GOP seek to make a living by celebrating murderous anger and its tools (Guns & The Second Amendment), then they are no better than the terrorists they "claim" to oppose.  And when you think Domestic Terrorism, think of most TV, Video, Movies, and Videogames before you engage in ad hominen and suspect a person of no good just because of skin color, linguistic accent or dress code.

    A great hoax is being foisted upon us.  But I'm not angry.  I am scared for my wife, children and everyon I care about ... like you Wayne.

    My mother taught me the aphorism about "stinks and stones ...", but I am afraid she was wrong because she could have never imagines last Thursday's GOP Debate.  I now believe words can kill and they're killing us.  No joke!


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