Mirum Taps AKQA Veteran To Manage Its New York Office

Mirum, the J. Walter Thompson digital agency, has appointed Georgina Forster as the Managing Director of Mirum New York.

Forster joins Mirum from AKQA, where she most recently held the role of Director of Client Services. In her five years at the agency, she’s credited with helping double the size of its New York Office, while also helping bring in clients like Bank of Montreal, American Express, Starbucks, and Maserati. AKQA and JWT are both part of WPP.

In her new role Forster will be tasked with driving business development and building the office’s operational infrastructure. She will report to Dan Khabie, Mirum’s Global and North America CEO.

Mirum said that Forster will work closely with John Baker, Mirum’s Chief Marketing Officer; Frederic Bonn, Mirum North America’s Chief Creative Officer, and the new business, management and creative leadership at JWT New York, with which Mirum shares clients like Estée Lauder, Getty, Johnson & Johnson, and Rolex.

JWT formed Mirum about a year ago that initially united 11 digital shops spanning 17 countries and 40 offices. It’s expanded since then.

Commenting on the appointment Khabie described Forster as “the kind of leader who will foster the building of innovative and collaborative culture, while also driving growth.”

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