On the eve of the 2005-06 kids television upfront advertising marketplace, one of the biggest kids advertisers, Mattel, has thrown its media planning account into review, reports
Adweek.
Incumbent WPP agencies MindShare and Mediaedge:cia are expected to pitch the estimated $275 million account as a joint Group M team. Publicis' MediaVest, and Interpublic's Deutsch/LA were also
reported to be pitching.
