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Ford Hires WPP To Encourage Public To Drop Brand Preconceptions

  • Campaign, Monday, January 18, 2016 9 AM

Ford is encouraging people to let go of preconceptions in a new campaign for the UK market. The ad, called "unlearn," was created by Blue Hive, the WPP group set up to serve Ford. Out-of-home and digital media elements of the campaign launch today, and a TV commercial will air during ITV's National TV Awards on 20 January. The spot shows different scenarios in which people must "unlearn" what they already know, such as a 104-year-old marathon runner who defies stereotypes about OAPs.

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