Around the Net
Porn Sells For Diesel
- Sunday Times, Monday, January 18, 2016 8:22 AM
Fashion brand Diesel is becoming the first mainstream clothing retailer to advertise on one of the world’s biggest porn websites. In a bid to reclaim its edgy image, the Italian denim giant has announced plans to advertise on Pornhub as well as dating apps Tinder and Grindr. Diesel’s current campaign stars the clean-cut American pop star Joe Jonas, but his image will not appear next to pornographic videos. Instead, the brand will focus on its logo-heavy underwear range.
