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WhatsApp Will Open Up To Brands -- For Notifications, Not Advertising

  • Marketing, Tuesday, January 19, 2016 6:50 AM

WhatsApp will open up to brands this year, allowing certain businesses like airlines and banks to communicate with customers on the platform. According to a company blog post on the changes, WhatsApp will this year begin testing tools that allow consumers to "communicate with businesses and organisations [customers] want to hear from." That means no ads and no messaging spam, and more of a notifications service.

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