• by Ben Frederick  @mp_benfred, January 20, 2016

Starbucks and Spotify teamed up this week to launch a Shazam-like experience within their brick-and-mortar stores.

Those customers with the Starbucks mobile app will be able to discover music playing in the stores through their devices, and then save that music to a Spotify playlist.

Starbucks has 7,500 stores in the U.S., and a highly successful app with 10 million users. Spotify brings 20 million subscribers (and 75 million active users) to the table, 30 million songs, and an equally successful mobile app.

The music platform will be available to both iOS and Android users. It will allow users to “love” songs to influence future playlists, share them through social media, and discover new music and previously popular Starbucks songs.

“Music has played a pivotal role in our stores for over 40 years, and we have been at the forefront of how to integrate it into a retail environment,” said Howard Schultz, chairman and ceo of Starbucks. The coffee company stopped selling CDs last year, then a few months later announced the in-store integration with Spotify.

The companies also plan to highlight emerging and established artists on a weekly basis, in keeping with their earlier efforts at becoming an avant-garde/erudite music tastemaker. The company highlighted bands like Fleet Foxes, John Legend and Norah Jones.

The Starbucks app is widely lauded as having one of the best rewards programs in the business, with more than 10 million users. This new partnership brings the app fully into harmony with the experience the company tries to create in its stores.