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Coca-Cola 'One Brand' Strategy Goes Global With 'Taste The Feeling' Campaign

Coca-Cola is launching its first global marketing campaign in more than a decade as it takes its 'One Brand' strategy global with the introduction of the new "Taste the Feeling" tagline. The "One Brand" strategy, which brings its four product variants -- Coca-Cola, Diet Coke, Coca-Cola Zero and Coca-Cola Life -- under the Coca-Cola master brand instead of being marketed as separate products, was first launched in the UK market back in March.

Read the whole story at Marketing Week »

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