Around the Net

Linkedin Credits Reaching 20m UK Customers To Being 'Human'

  • Marketing, Wednesday, January 20, 2016 6:45 AM

LinkedIn has announced that it now boasts 20 million UK members. With a brand mission to "connect the world's professionals to make them more productive and successful," Head Of Consumer Marketing Peter Maxmin has a clear-cut brand purpose to market. However, is it possible to live up to this promise for 20 million people? He believes this is central to his job. Rather than traditional
demographics he tends to use job function or career stage as a means to target consumers and make communications personal.

Read the whole story at Marketing »

Next story loading loading..