AdExchanger takes a look at four publishers and creative solutions to ad blocking such as asking users to unblock. The report cited research that showed requests to turn off ad blocking resulted in
30-40% of users whitelisting the publisher, according to data shared by GQ (30%), IDG Communications (37% for B2B and 38% for B2C) and Forbes (42.4%), who have experimented with this type of messaging
in recent months. Food Innovation Group, which is also running tests, declined to give a specific figure.
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