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How 301 Redirects Impact Sites, Brands, Retailers

  • Moz, Wednesday, January 20, 2016 1:06 PM
Brian Wood over at tells marketers about what he calls "accidental SEO tests," which happens when bad code unintentionally hurts optimization tactics and the retailer ends up learning something useful from the mistake. One test involved 301 redirects. Google says that a small amount of ranking in search engine queries is lost through them. Wood takes us through the structure and the ways to measure the impact, to explain what it all means.

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