BIZ DEV: KBS Named Global AOR For Monster

Monster, the online job site, named KBS as its global creative agency of record, following a review. BBDO previously handled the account. KBS is charged with working on integrated creative programs that will strengthen Monster's brand from both the job seeker and employer perspectives. "KBS's experience delivering real business results and successfully navigating complex brand environments makes them an ideal fit for Monster as we strengthen and expand our platform for best connecting jobs and people," said Mark Stoever, president and chief operating officer for Monster. "Together we are leveraging our twenty years of insight, expertise and brand recognition to redefine the industry we created." Monster spent $15.2 million on measured media in 2014 and $15.8 the first nine months of 2015, according to Kantar Media.
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