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Talk Talk Hack Leads To Market Share Loss

  • The Drum, Thursday, January 21, 2016 6:52 AM

Customers have lost faith in TalkTalk following last year's data hack and its share of the market has plummeted as a result, according to the latest research from Kantar Worldpanel ComTech. The cyber attack last October cost the company upwards of GBP35m in one off costs to resolve the immediate aftermath of some 15,600 leaked bank account numbers and sort codes. Kantar reports that in the fourth quarter of 2015, 7% of TalkTalk's broadband base turned away to a different provider.

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