- Marketing, Thursday, January 21, 2016 6:51 AM
Smartwatch and fitness band sales more than doubled in the UK in 2015, but a wearable technology 'explosion' akin to mobile is still some way off. Brits bought 3m fitness
bands and smartwatches last year, up 118% on 2014, according to data from Mintel covering the 12 months to September 2015. They still prefer fitness bands to smartwatches, since the devices have been
on the market for longer and are cheaper. Brits bought 1.9m fitness bands in 2015, compared with 1.1m smartwatches.
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