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ITV Investigates Dentsu Aegis

  • Campaign, Thursday, January 21, 2016 6:50 AM

ITV is investigating whether Dentsu Aegis Network has stuck to its deal to spend an agreed proportion of its clients’ money with the broadcaster, Campaign can reveal. Tens of millions of pounds of adspend could be at stake if ITV finds Dentsu Aegis has not fully met its obligations over several years. Dentsu Aegis, which is estimated to spend GBP300 million a year with ITV, believes it has done nothing wrong.

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