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Rite Aid Rolls Out Beacons In All Stores

  • ZDNet, Thursday, January 21, 2016 8 AM

Pharmacy chain Rite Aid has rolled out proximity beacons in each of its more than 4,500 stores across the U.S. The scale of the installation makes it the largest beacon program in a retail setting to date, topping Macy's. The Rite Aid beacon program is in partnership with inMarket, a mobile shopper marketing firm which manufactures its own securitized bluetooth beacons for iOS and Android.

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