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Google Eyes Super Bowl Advertisers For Real-Time Campaigns

  • Adweek, Thursday, January 21, 2016 8:34 AM
Google is hoping to take a bite out of Twitter's business for real-time marketing campaigns by introducing a new ad format called real-time ads that enable marketers to trigger promos around big events like the Super Bowl and the Oscars immediately. The new  format includes inventory on YouTube and Google's Display Network, which is comprised of thousands of publishers' sites and apps. Adweek reports that advertisers "first pre-plan and upload the creative they want to use and then can push out the content in real time."

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